Privacy Policy

1. Introduction

AdsEngineer ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or use our services. We comply with the General Data Protection Regulation (GDPR) and applicable data protection laws in Austria and Germany.

2. Information We Collect

2.1 Contact Information (Waitlist)

When you join our waitlist, we collect:

• Name (optional)
• Email address
• Preferred language (locale)
• Consent preferences

Lawful basis: Consent (Art. 6(1)(a) GDPR). You provide explicit consent by checking the consent box before submitting the form.

2.2 Calculator Data (Optional)

With your separate, explicit consent, we may collect business data you enter into our ROI calculator:

• Monthly advertising budget
• Shop sales figures
• Google Ads reported conversions
• Calculated metrics (blindness factor, wasted budget estimates, recommended package)

Lawful basis: Consent (Art. 6(1)(a) GDPR). This is collected via a separate, optional checkbox distinct from the waitlist consent. This data helps us understand tracking gaps and provide personalized recommendations.

Important: Only provide business data for which you have authority to share. The calculator results are estimates for informational purposes only and should not be the sole basis for business decisions.

2.3 Technical Data

We automatically collect certain technical information:

• IP address (processed by hCaptcha for security)
• Browser type and version
• Device information
• Cookie preferences
• Pages visited and time spent

Lawful basis: Legitimate Interest (Art. 6(1)(f) GDPR) for website security, fraud prevention, and service improvement.

3. Data Processors

We use the following data processors to provide our services:

All processors have signed Data Processing Agreements (DPAs) with us. For transfers outside the EU (hCaptcha, Cloudflare), we rely on Standard Contractual Clauses (SCCs) approved by the European Commission.

4. Data Retention

We retain your data only as long as necessary:

• Waitlist data: 24 months after your last interaction with us (or until double opt-in is confirmed), then permanently deleted
• Calculator data: 12 months after collection, or immediately upon your request
• Analytics data: 26 months (anonymized after 14 months)
• Server logs: 30 days for security purposes

When data is no longer needed, we securely delete or anonymize it in accordance with GDPR requirements.

5. Your Rights Under GDPR

Under the General Data Protection Regulation, you have the following rights:

• Right to access: Request a copy of your personal data
• Right to rectification: Correct inaccurate or incomplete data
• Right to erasure ("right to be forgotten"): Request deletion of your data
• Right to restrict processing: Limit how we use your data
• Right to data portability: Receive your data in a structured, machine-readable format
• Right to object: Object to processing based on legitimate interests or direct marketing
• Right to withdraw consent: Withdraw your consent at any time (does not affect processing before withdrawal)

To exercise any of these rights, contact us at privacy@adsengineer.cloud. We will respond within 30 days.

6. International Data Transfers

Some of our processors (Google, Cloudflare) are based in the United States. When we transfer your data outside the European Economic Area (EEA), we ensure appropriate safeguards are in place:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Technical measures including encryption in transit and at rest
• Regular review of processor compliance with data protection standards

7. Cookies and Similar Technologies

We use cookies and similar technologies to enhance your browsing experience:

Cookie Categories

• Necessary Cookies: Required for the website to function properly. These cannot be disabled.
• Security Cookies: Used by hCaptcha to protect our forms from spam and abuse.
• Analytics Cookies: Help us understand how visitors interact with our website (only with your consent).
• Marketing Cookies: Used to deliver personalized advertisements (only with your consent).

You can update your cookie preferences at any time by clicking "Cookie Settings" in our footer, or by clearing your browser cookies for our domain.

8. Business Data Disclaimer

Our ROI calculator processes business financial data. By using this feature, you acknowledge and agree that:

• You have the authority to share the business data you enter
• Calculator results are estimates for informational purposes only
• Results should not be the sole basis for business or financial decisions
• We are not liable for any business decisions made based on calculator output
• Actual results may vary based on many factors beyond our control

9. Data Security

We implement appropriate technical and organizational measures to protect your data:

• Encryption in transit (TLS 1.3)
• Secure server infrastructure
• Access controls and authentication
• Regular security assessments
• Data minimization practices

While we take security seriously, no internet transmission is 100% secure. We cannot guarantee the absolute security of your data.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the "Last updated" date. Continued use of our services after changes constitutes acceptance of the updated policy.

11. Contact Us

For privacy-related inquiries, to exercise your rights, or to file a complaint:

• Email: privacy@adsengineer.cloud
• Response time: Within 30 days
• Right to complain: You have the right to lodge a complaint with your local data protection authority (e.g., DSB in Austria, BfDI in Germany)

12. Legal Basis Summary