Your Google Ads
is lying to you.
iOS 14.5+, Brave, and Safari privacy hide up to 32% of your conversions. Adjust your metrics below to see your Ghost Revenue and Efficiency Leak.
Toggle to reveal "Ghost Conversions" that Standard GTM misses due to ITP 2.3 and Adblockers.
Monthly Conversions
Reported vs Actual ROAS
Your ROAS is actually higher, but you're afraid to scale because you can't see the data.
Monthly Ghost Revenue
Revenue that Google Ads is unable to track. By revealing this, we feed the algorithm missing signals to lower your blended CPA.
Algorithm Efficiency Leak
Because Google's Smart Bidding is only seeing 68% of your conversions, it's over-bidding on low-value traffic and missing scaling opportunities. Estimated monthly waste: €2,800.
Built for the Privacy-First Era.
Standard GTM implementations are being blinded by browser vendors. We built a native edge routing layer to reclaim your sovereignty.
| Feature | Standard GTM (Client-Side) | AdsEngineer (Edge-Native) |
|---|---|---|
| iOS 14.5+ / Safari ITP | 7-Day Cookie Cap | 2-Year 1st Party Durable |
| Adblocker Immunity | Blocked by uBlock / Brave | 100% Stealth Routing |
| Core Web Vitals | +120ms JS Execution | 0ms Main-Thread Impact |
| Google Smart Bidding | Fragmented Signals | Full Signal Depth |
Edge-Native Routing
We move tracking from the user's browser to Cloudflare's Global Edge. Adblockers and iOS restrictions simply don't see the request.
1st Party Sovereignty
Stop relying on 3rd party cookies. AdsEngineer maps GCLIDs server-side, giving you 100% data ownership and full GDPR/ePrivacy compliance.
Bidding Optimization
By sending 32% more high-intent signals back to Google Ads, your tCPA models learn 3x faster than your competitors.
Definitions & Methodology
Monthly Ad Spend
The total amount you pay Google Ads each month. In 2026, an average of 28% of this spend is wasted on poor quality traffic because the bidding algorithm is missing critical conversion signals.
Average Cost Per Click (CPC)
The average amount you pay for each click. High CPCs combined with low attribution accuracy lead to inflated tCPA (Target Cost Per Acquisition) and throttled scaling.
Conversion Rate (CVR)
The percentage of ad clicks that result in a purchase. Standard tracking often misses conversions from privacy-conscious users (Safari/iOS), leading to an artificially low reported CVR.
Average Order Value (AOV)
The average revenue per transaction. Accurate AOV tracking is essential for Value-Based Bidding (VBB), which is the most effective way to scale Google Ads today.
The Data Loss Formula
Our calculations use a weighted average of 32% data loss, derived from aggregated benchmark data across iOS 14.5+, ITP 2.3, and Global Adblocker adoption rates. By moving tracking to the Edge, AdsEngineer reclaims these "Ghost Conversions" and feeds them back to the Google Ads API.
Stop guessing.
Start scaling.
Join 450+ agencies who use AdsEngineer to prove ROI to their clients and unlock aggressive scaling on Google Ads.
Zero Dev Required • 10 Minute Setup • No CC Needed